You Aren’t a “Small” Content Creator.

I’ve decided to stop using the term “small content creator”. Why? Because words have power. Hear me out.

People typically refer to a “small content creator” as those who have a small audience, and receives lower engagement on their content. There aren’t any set figures that are pre-determined by the internet gods, but I did learn that there are proper terminology for how audience sizes are defined while completing my Digital Marketing program.

What is a small content creator?

“Small content creators” by definition are referred to as Nano influencers. They typically have 1000-10,000 followers or less. Micro influencers have an audience size that is between that and 75,000 followers. Then you have Macro influencers who have around 100,000-1M followers. Last, but not least, you have Mega influencers with 1M+ followers.

Newer streamers and content creators like to refer to themselves in their bios, social media posts, chats and content as “small content creators” because they don’t have the larger numbers yet. I get it. However, as controversial as it seems, I feel like referring to myself as “small” diminishes my value as a content creator, and helps to keep me as such.

Step into your power

Again. Words have power. Thinking, feeling, and speaking things have the ability to create them. They also have the ability to keep you where you are at. Limiting beliefs that seem harmless such as stating that you are a small content creator can keep you as such, despite all of the hard work you are putting in. Why? Because you’ve mentally and energetically spoken it into existence.

As our resident reader and rising content creator Shovaughn said, “Think small, and you’ll be small.” He’s right. The first step in growing in any area of our lives isn’t taking action—it starts with positive mindset shifts. Your numbers may scream Nano influencer at the moment, but you aren’t small. Your work isn’t small.

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